姓名

蔡培綾

Office Hour

By appointment

E-mail

a0952161361@gmail.com

最高學歷

• Texas Tech University, USA Master of Art in Mass Communication

經歷

• Swatch (Shanghai)

  • Marketing DIRECTOR
  • Lead and manage 5 marketing teams with 12 staff to support roll-out marketing campaigns and activities. The 5 teams under my supervision are media & communication, PR & Social Media, Event & Retail Marketing, Visual Merchandising and CRM. 
  • Plan and control the approved annual marketing budget to develop the yearly marketing calendar to make sure the team to deliver the good quality of work on schedule so as to achieve the sales target.
  • Build up a new CRM team and supervise the CRM project go-live on June 21, 2017. To develop loyalty program with the communication plan and strategy based on marketing calendar.
  • Integrate sales channels such as wholesale, retail and E-Commerce with marketing needs to develop the marketing launch campaign with HQ approval to make sure 100% execution.
  • Coach and supervise the team member daily work to make sure deliver good quality of work.
  • To brief the agency with a clear marketing strategy and plan to come up with yearly brand communication plan.    
  • To supervise PR event, national-wide roadshow and in-store activation, the content of official wechat and weibo, KOLs as well as VM implementation. 
  Lead E-Commerce and marketing team to work with TP roll out the project of Tmall Super Brand Day and make sure to deliver good quality of brand image and sales result.
  

授課領域

公關學、行銷學